Revolve Braid - 10 lb - Coastal Camo - 200 ydsSpecifically designed for finesse applications, Revolve is the pinnacle of innovation. Combining traditional Japanese craftsmanship with cutting-edge technology.Features: Pitch reduction achieves an ULTRA-FINE diameter while optimizing tensile strength Greater bodied line to reduce annoying wind knots, SMOOTH and HASSLE-FREE Ideal line for both spinning and BFS applications Divided equally for two reels, the MIDPOINT MARKER at 100yds is a color break indicator for the optional cut point

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Husky Magnum 15 - 5-1/2" - Hot Pink UVThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no other. Heavy-duty through-wire construction and 4X VMC® Perma Steel® hooks withstand the stresses of demanding use. Trolls up to 12 knots without failure.Features: Heavy Duty Plastic Holographic Foil Slow Rising Trolling Runs 15' Inshore Gamefish Species Rugged VMC 4X Perma Steel Hooks Specifications: Color: Hot Pink UV (HPU) Body Length: 5-1/2" Running Depth: 15' Weight: 1-1/4 oz. Floatage: Slow Rising WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: Husky Magnum Size: 5-1/2" Box Dimensions: 1"H x 2"W x 9"L WT: 0.1 lbs UPC: 022677273877

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Wind-On 100% Clear Fluorocarbon Leader - 100lb - 11 ydsSufix Wind-On 100% Fluorocarbon Leaders make quick knotless, loop-to-loop connections to your main line. Crystal clear 100% fluorocarbon leader. Braided loop attaches to mainline without knots or swivels and leader can be wound through guides onto reel. High strength, exceptional shock absorption, superior abrasion resistance and impervious to damage from ultraviolet (UV) raysFeatures: Crystal clear 100% fluorocarbon leader Braided loop attaches to mainline without knots or swivels. Leader can be wound through guides onto reel High strength, exceptional shock absorption, and superior abrasion resistance Impervious to damage from ultraviolet (UV) rays

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Husky Magnum 15 - 5-1/2" - Purple MackerelThis heavy-duty, high-speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil, and distinct high-frequency rattle combine to create an attraction like no other. Heavy-duty through-wire construction and 4X VMC® Perma Steel® hooks withstand the stresses of demanding use. Trolls up to 12 knots without failure.Features: Heavy Duty Plastic Holographic Foil Slow Rising Trolling Runs 15' Inshore Gamefish Species Rugged VMC 4X Perma Steel Hooks Specifications: Color: Purple Mackerel (PM) Body Length: 5-1/2" Running Depth: 15' Weight: 1-1/4 oz. Floatage: Slow Rising WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: Husky Magnum Size: 5-1/2" Box Dimensions: 1"H x 2"W x 9"L WT: 0.1 lbs UPC: 022677273884

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Wind-On 100% Clear Fluorocarbon Leader - 150lb - 11 ydsSufix Wind-On 100% Fluorocarbon Leaders make quick knotless, loop-to-loop connections to your main line. Crystal clear 100% fluorocarbon leader. Braided loop attaches to mainline without knots or swivels and leader can be wound through guides onto reel. High strength, exceptional shock absorption, superior abrasion resistance and impervious to damage from ultraviolet (UV) raysFeatures: Crystal clear 100% fluorocarbon leader Braided loop attaches to mainline without knots or swivels. Leader can be wound through guides onto reel High strength, exceptional shock absorption, and superior abrasion resistance Impervious to damage from ultraviolet (UV) rays

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X-Rap® Saltwater 4" - BunkerSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em for extreme, erratic Slashbait® action or troll for classic Rapala® "wounded-minnow" action. Prominent scales and lateral lines, internal holographic foil for optimum flash, an internal long-cast system, and 3D holographic eyes combine to create the ultimate fishing lure. Hand-tuned and tank-tested for premium performance right out of the box.Features: X-Rap® Slashbait® action Textured translucent body Internal long-cast mechanism 3D holographic eye VMC® Perma Steel® hooks Perfect match saltwater patterns Hand-tuned and tank-tested Specifications: Color: Bunker Body Length: 4 in. Running Depth: 4-6 ft. Weight: 7/16 oz Buoyancy: Suspending Treble Hook Size: Two No. 3 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Saltwater Size: 4" Box Dimensions: 1"H x 2"W x 6"L WT: 0.1 lbs UPC: 022677140667

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Revolve Braid - 14 lb - Coastal Camo - 200 ydsSpecifically designed for finesse applications, Revolve is the pinnacle of innovation. Combining traditional Japanese craftsmanship with cutting-edge technology.Features: Pitch reduction achieves an ULTRA-FINE diameter while optimizing tensile strength Greater bodied line to reduce annoying wind knots, SMOOTH and HASSLE-FREE Ideal line for both spinning and BFS applications Divided equally for two reels, the MIDPOINT MARKER at 100yds is a color break indicator for the optional cut point

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X-Rap® Saltwater 5-1/2" - Silver Blue MackerelSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em for extreme, erratic Slashbait® action or troll for classic Rapala® "wounded-minnow" action. Prominent scales and lateral lines, internal holographic foil for optimum flash, an internal long-cast system, and 3D holographic eyes combine to create the ultimate fishing lure. Hand-tuned and tank-tested for premium performance right out of the box.Features: X-Rap® Slashbait® action Textured translucent body Internal long-cast mechanism 3D holographic eye VMC® Perma Steel® hooks Perfect match saltwater patterns Hand-tuned and tank-tested Specifications: Color: Silver Blue Mackerel Body Length: 5-1/2 in. Running Depth: 4-8 ft. Weight: 1-1/2 oz Buoyancy: Suspending Treble Hook Size: Two No. 2/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Saltwater Size: 5-1/2" Box Dimensions: 1"H x 2"W x 7"L WT: 0.1 lbs UPC: 022677135571

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X-Rap® Saltwater 4-3/4" - BunkerSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em for extreme, erratic Slashbait® action or troll for classic Rapala® "wounded-minnow" action. Prominent scales and lateral lines, internal holographic foil for optimum flash, an internal long-cast system, and 3D holographic eyes combine to create the ultimate fishing lure. Hand-tuned and tank-tested for premium performance right out of the box.Features: X-Rap® Slashbait® action Textured translucent body Internal long-cast mechanism 3D holographic eye VMC® Perma Steel® hooks Perfect match saltwater patterns Hand-tuned and tank-tested Specifications: Color: Bunker Body Length: 4-3/4 in. Running Depth: 4-8 ft. Weight: 3/4 oz Buoyancy: Suspending Treble Hook Size: Two No. 2 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Saltwater Size: 4-3/4" Box Dimensions: 1"H x 2"W x 6"L WT: 0.1 lbs UPC: 022677140254

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X-Rap® Saltwater 5-1/2" - BunkerSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em for extreme, erratic Slashbait® action or troll for classic Rapala® "wounded-minnow" action. Prominent scales and lateral lines, internal holographic foil for optimum flash, an internal long-cast system, and 3D holographic eyes combine to create the ultimate fishing lure. Hand-tuned and tank-tested for premium performance right out of the box.Features: X-Rap® Slashbait® action Textured translucent body Internal long-cast mechanism 3D holographic eye VMC® Perma Steel® hooks Perfect match saltwater patterns Hand-tuned and tank-tested Specifications: Color: Bunker Body Length: 5-1/2 in. Running Depth: 4-8 ft. Weight: 1-1/2 oz Buoyancy: Suspending Treble Hook Size: Two No. 2/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Saltwater Size: 5-1/2" Box Dimensions: 1"H x 2"W x 7"L WT: 0.2 lbs UPC: 022677135618

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Wind-On 100% Clear Fluorocarbon Leader - 80lb - 11 ydsSufix Wind-On 100% Fluorocarbon Leaders make quick knotless, loop-to-loop connections to your main line. Crystal clear 100% fluorocarbon leader. Braided loop attaches to mainline without knots or swivels and leader can be wound through guides onto reel. High strength, exceptional shock absorption, superior abrasion resistance and impervious to damage from ultraviolet (UV) raysFeatures: Crystal clear 100% fluorocarbon leader Braided loop attaches to mainline without knots or swivels. Leader can be wound through guides onto reel High strength, exceptional shock absorption, and superior abrasion resistance Impervious to damage from ultraviolet (UV) rays

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832® Advanced Superline® Braid - 20lb - Hi-Vis Yellow - 150 ydsSufix® 832® Advanced Superline® is the strongest, most durable small diameter braid on the market. R8 Precision Braiding and fiber technology provide superior strength, roundness, and line consistency. 832 Advanced Superline has 8 fibers (7 HMPE fibers plus 1 GORE® Performance Fiber) and 32 weaves (pics) per inch. GORE® Performance Fibers improve abrasion resistance, increase casting distance & accuracy and reduce line vibration. HMPE fibers provide high strength & sensitivity, hydrophobic water-repellent protection, and small diameter.Features: 8 Fibers (Featuring one GORE® Performance Fiber and 7 HMPE Fibers) 32 pics (weaves) per inch R8 Precision Braiding Technology Ultimate Abrasion Resistance Unbeatable Strength Proven Castability Improvements TPG™ Technology Enhances Color Retention WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Break Strength: 20 lb. Color: Yellow Length: 150 yds Series: 832 Box Dimensions: 1"H x 5"W x 6"L WT: 0.15 lbs UPC: 024777675094

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Money Roll Flasher - 11" - 2 Face UVGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 11" Box Dimensions: 1"H x 4"W x 11"L WT: 0.3 lbs UPC: 049762649805

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Money Roll Flasher - 11" - Glow BiohazardGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 11" Box Dimensions: 1"H x 4"W x 11"L WT: 0.3 lbs UPC: 049762649751

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Money Roll Flasher - 8-1/4" - Chrome LadderGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 8-1/4" Box Dimensions: 1"H x 3"W x 8"L WT: 0.2 lbs UPC: 049762649478

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Money Roll Flasher - 8-1/4" - Nuclear Carbon GlowGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 8-1/4" Box Dimensions: 1"H x 3"W x 8"L WT: 0.3 lbs UPC: 049762649539

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Money Roll Flasher - 11" - Rainbow CrushGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 11" Box Dimensions: 1"H x 4"W x 11"L WT: 0.3 lbs UPC: 049762649768

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Money Roll Flasher - 11" - Nuclear Carbon GlowGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 11" Box Dimensions: 1"H x 4"W x 11"L WT: 0.3 lbs UPC: 049762649775

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Money Roll Flasher - 11" - Chrome LadderGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 11" Box Dimensions: 1"H x 4"W x 11"L WT: 0.3 lbs UPC: 049762649713

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CountDown® Magnum® Elite 185 - 7" - Armored Purple MackerelBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood body and is constructed to be more heavy-duty for handling the most powerful predator species. Utilizing premium hardware, including 3X VMC® ultra-sharp saltwater hooks, this lure swims true at higher speeds, cast or trolled.Features: Super Tough AbachiWood Sinking Anti-Broach Design Classic Rapala® "Wounded-Minnow" Multi-Species Saltwater 3X VMC® Tin Finish Needle Point Hooks Heavy Duty Split Rings Specifications: Color: Armored Purple Mackerel Body Length: 7" Running Depth: 18' - 21' Weight: 2-3/4 oz. WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: Countdown Magnum Elite Size: 7" Box Dimensions: 1"H x 2"W x 11"L WT: 0.3 lbs UPC: 022677370972 Brochure (pdf)

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Money Roll Flasher - 11" - Blue Kamikaze UVGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 11" Box Dimensions: 1"H x 4"W x 11"L WT: 0.3 lbs UPC: 049762649690

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Money Roll Flasher - 8-1/4" - Pearl Blue SkeletonGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark

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Fisherman's Tool ComboMust-have tool collection. A cherished gift for any angler.Super Line ScissorsSerrated cutting edge designed to grip and hold tough8-12" Fisherman's Pliers Carbon steel construction Split shot crimper Rapala lure tuning tool tune Co-molded grips Double leaf spring Side cutter for line leaders 25lb. Mini Digital Scale Simple to use, compact design Tare weight 4 Minute auto shut-off Water resistant Chrome-plated hook 1 lithium coin battery, included 24" Folding Ruler Measurements in inches & metric Large visible numbers Mounting bracket holes Folds flat for storage Durable plastic WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov.

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Money Roll Flasher - 11" - Citrus NuggetGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 11" Box Dimensions: 1"H x 8"W x 11"L WT: 0.3 lbs UPC: 049762649737

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Money Roll Flasher - 8-1/4" - 2 Face UVGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 8-1/4" Box Dimensions: 1"H x 3"W x 9"L WT: 0.2 lbs UPC: 049762649560

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CountDown® Magnum® Elite 145 - 5-3/4" - Armored Flying Fish UVBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood body and is constructed to be more heavy-duty for handling the most powerful predator species. Utilizing premium hardware, including 3X VMC® ultra-sharp saltwater hooks, this lure swims true at higher speeds, cast or trolled.Features: Super Tough AbachiWood Sinking Anti-Broach Design Classic Rapala® "Wounded-Minnow" Multi-Species Saltwater 3X VMC® Tin Finish Needle Point Hooks Heavy Duty Split Rings Specifications: Color: Armored Flying Fish UV Body Length: 5-3/4" Running Depth: 15' - 18' Weight: 1-7/16 oz. WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: Countdown Magnum Elite Size: 5-3/4" Box Dimensions: 1"H x 2"W x 10"L WT: 0.2 lbs UPC: 022677349527 Brochure (pdf)

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X-Rap® Long Cast 4-3/4" - Purple MackerelDesigned for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Fishing with a fast, steady retrieve results in a strong rolling and wobbling action with minimal resistance. Twitching creates the legendary X-Rap® Slashbait® action. When stopped, it flutters on the drop for scores of presentation options. Heavy hardware and super-strong VMC® single hooks.Features: X Style translucent body 3D holographic eyes Sinking flutters on fall Long casting dives 4' - 5' Inshore gamefish species VMC tin-finish 4X inline single hooks Specifications: Color: Purple Mackerel Body Length: 4-3/4" in. Running Depth: 4-5 ft. Weight: 1-1/4 oz Buoyancy: Sinking WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Long-Cast Size: 4-3/4" Box Dimensions: 1"H x 2"W x 7"L WT: 0.2 lbs UPC: 022677287935

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Money Roll Flasher - 11" - Razzle DazzleGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 11" Box Dimensions: 1"H x 4"W x 11"L WT: 0.3 lbs UPC: 049762649782

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Money Roll Flasher - 8-1/4" - Citrus NuggetGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 8-1/4" Box Dimensions: 1"H x 3"W x 8"L WT: 0.3 lbs UPC: 049762649492

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Money Roll Flasher - 11" - Pearl Blue SkeletonGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 11" Box Dimensions: 1"H x 4"W x 11"L WT: 0.3 lbs UPC: 049762649799

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Money Roll Flasher - 8-1/4" - Rainbow CrushGuide Tested, Abused, and Approved!Features: Quick start, thumping rotation Trolls down to 1mph Premium ball bearing swivels and welded rings for durability and longevity UV Bright finish reflects more light energy, strengthening visibility Everglo finishes glow-in-the-dark Specifications: Size: 8-1/4" Box Dimensions: 1"H x 3"W x 8"L WT: 0.3 lbs UPC: 049762649522

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CountDown® Magnum® Elite 145 - 5-3/4" - Armored Silver MackerelBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood body and is constructed to be more heavy-duty for handling the most powerful predator species. Utilizing premium hardware, including 3X VMC® ultra-sharp saltwater hooks, this lure swims true at higher speeds, cast or trolled.Features: Super Tough AbachiWood Sinking Anti-Broach Design Classic Rapala® "Wounded-Minnow" Multi-Species Saltwater 3X VMC® Tin Finish Needle Point Hooks Heavy Duty Split Rings Specifications: Color: Armored Silver Mackerel Body Length: 5-3/4" Running Depth: 15' - 18' Weight: 1-7/16 oz. WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: Countdown Magnum Elite Size: 5-3/4" Box Dimensions: 1"H x 2"W x 10"L WT: 0.3 lbs UPC: 022677349602 Brochure (pdf)

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Sarda™ 22 - Purple MackerelBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda™ doesn’t fear the meanest predators in the sea. Sarda™ can be trolled up to 14 knots, allowing it to cover more water and catch more fish. Loaded with two forged VMC 7286 TechSet® hooks with split rings and welded rings to reduce the fish's leverage.Features: Stainless Steel One-Piece Construction Reinforced Body Internal Rib Design Fast Stable Action Up To 14 Knots Multi-Species Saltwater VMC® TechSet Hooks Split & Welded Rings Specifications: Color: Purple Mackerel (PM) Body Length: 7" Running Depth: Variable Weight: 7 oz WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: Sarda Size: 7" Box Dimensions: 1"H x 4"W x 10"L WT: 0.9 lbs UPC: 022677375304 Brochure (pdf)

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Sarda™ 22 - Silver Blue MackerelBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda™ doesn’t fear the meanest predators in the sea. Sarda™ can be trolled up to 14 knots, allowing it to cover more water and catch more fish. Loaded with two forged VMC 7286 TechSet® hooks with split rings and welded rings to reduce the fish's leverage.Features: Stainless Steel One-Piece Construction Reinforced Body Internal Rib Design Fast Stable Action Up To 14 Knots Multi-Species Saltwater VMC® TechSet Hooks Split & Welded Rings Specifications: Color: Silver Blue Mackerel (BSM) Body Length: 7" Running Depth: Variable Weight: 7 oz WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: Sarda Size: 7" Box Dimensions: 2"H x 4"W x 10"L WT: 0.9 lbs UPC: 022677375335 Brochure (pdf)

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X-Rap® Long Cast 5-1/2" - Purple MackerelDesigned for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Fishing with a fast, steady retrieve results in a strong rolling and wobbling action with minimal resistance. Twitching creates the legendary X-Rap® Slashbait® action. When stopped, it flutters on the drop for scores of presentation options. Heavy hardware and super-strong VMC® single hooks.Features: X Style translucent body 3D holographic eyes Sinking flutters on fall Long casting dives 4' - 5' Inshore gamefish species VMC tin-finish 4X inline single hooks Specifications: Color: Purple Mackerel Body Length: 5-1/2 in. Running Depth: 4-5 ft. Weight: 1-7/8 oz Buoyancy: Sinking WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Long-Cast Size: 5-1/2" Box Dimensions: 1"H x 2"W x 9"L WT: 0.2 lbs UPC: 022677287997

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CountDown® Magnum® Elite 185 - 7" - Armored Flying Fish UVBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood body and is constructed to be more heavy-duty for handling the most powerful predator species. Utilizing premium hardware, including 3X VMC® ultra-sharp saltwater hooks, this lure swims true at higher speeds, cast or trolled.Features: Super Tough AbachiWood Sinking Anti-Broach Design Classic Rapala® "Wounded-Minnow" Multi-Species Saltwater 3X VMC® Tin Finish Needle Point Hooks Heavy Duty Split Rings Specifications: Color: Armored Flying Fish UV Body Length: 7" Running Depth: 18' - 21' Weight: 2-3/4 oz. WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: Countdown Magnum Elite Size: 7" Box Dimensions: 2"H x 2"W x 11"L WT: 0.3 lbs UPC: 022677370927 Brochure (pdf)

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X-Rap® Saltwater 3-1/8" - Silver Blue MackerelSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em for extreme, erratic Slashbait® action or troll for classic Rapala® "wounded-minnow" action. Prominent scales and lateral lines, internal holographic foil for optimum flash, an internal long-cast system, and 3D holographic eyes combine to create the ultimate fishing lure. Hand-tuned and tank-tested for premium performance right out of the box.Features: X-Rap® Slashbait® action Textured translucent body Internal long-cast mechanism 3D holographic eye VMC® Perma Steel® hooks Perfect match saltwater patterns Hand-tuned and tank-tested Specifications: Color: Silver Blue Mackerel (SBM) Body Length: 3-1/8 in. Running Depth: 3-5 ft. Weight: 1/4 oz Buoyancy: Suspending Treble Hook Size: Two No. 6 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Saltwater Size: 3-1/8" Box Dimensions: 1"H x 2"W x 4"L WT: 0.1 lbs UPC: 022677157986

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Sarda™ 22 - Flying FishBuilt from stainless steel, one-piece construction with a reinforced body and internal rib design for strength, Sarda™ doesn’t fear the meanest predators in the sea. Sarda™ can be trolled up to 14 knots, allowing it to cover more water and catch more fish. Loaded with two forged VMC 7286 TechSet® hooks with split rings and welded rings to reduce the fish's leverage.Features: Stainless Steel One-Piece Construction Reinforced Body Internal Rib Design Fast Stable Action Up To 14 Knots Multi-Species Saltwater VMC® TechSet Hooks Split & Welded Rings Specifications: Color: Flying Fish (FFU) Body Length: 7" Running Depth: Variable Weight: 7 oz WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: Sarda Size: 7" Box Dimensions: 2"H x 4"W x 10"L WT: 0.9 lbs UPC: 022677375267 Brochure (pdf)

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CountDown® Magnum® Elite 145 - 5-3/4" - Armored Purple MackerelBuilt upon the legendary durability and world-record producing classic Rapala "Wounded-Minnow" action of the Magnum®, the CountDown® Magnum® Elite has a tough Abachi wood body and is constructed to be more heavy-duty for handling the most powerful predator species. Utilizing premium hardware, including 3X VMC® ultra-sharp saltwater hooks, this lure swims true at higher speeds, cast or trolled.Features: Super Tough AbachiWood Sinking Anti-Broach Design Classic Rapala® "Wounded-Minnow" Multi-Species Saltwater 3X VMC® Tin Finish Needle Point Hooks Heavy Duty Split Rings Specifications: Color: Armored Purple Mackerel Body Length: 5-3/4" Running Depth: 15' - 18' Weight: 1-7/16 oz. WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: Countdown Magnum Elite Size: 5-3/4" Box Dimensions: 2"H x 2"W x 10"L WT: 0.2 lbs UPC: 022677349558 Brochure (pdf)

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Smarthub® Magnetic Tool Holder - 2-SlotRapala SmartHub accessories simply slide over the top of the SmartHub connector and securely click in, giving you endless options to effortlessly interchange and adjust for your needs. Mount a single SmartHub independently on a flat surface in several locations around your wheelhouse to easily move accessories where convenient. Mount a single SmartHub independently on a flat surface in several locations around your wheelhouse to easily move accessories where convenient.Features: Tool storage drop-in slots & hang hooks on either end High-strength magnetic backer holds tools in slots Lure storage perimeter holes for hanging lures Includes the Exclusive Rapala® SmartHub® Connector WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov.

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X-Rap® Magnum® 20 - HD Flying FishX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag20 to 20 feet. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards - textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.Features: Deep-Diving Lip Models with Colored Lip for Extra Attraction Textured Translucent Body Internal Holographic Foil 3D Holographic Eye VMC® 4X Perma Steel® Hooks 3X Split Rings Big Water Patterns Specifications: Color: HD Flying Fish Running Depth: 20' Body Length: 5-1/2" (XRMAG20) Weight: 1-5/8 oz Hook Size: Two No. 2/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Magnum Size: 5.5" Box Dimensions: 1"H x 2"W x 10"L WT: 0.2 lbs UPC: 022677317571

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X-Rap® Magnum® 30 - HD Flying FishX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep... unassisted. Nothing to hinder the action. Each dives to its preset depth... the XRMag30 to 30 feet. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards - textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.Features: Deep-Diving Lip Models with Colored Lip for Extra Attraction Textured Translucent Body Internal Holographic Foil 3D Holographic Eye VMC® 4X Perma Steel® Hooks 3X Split Rings Big Water Patterns Specifications: Color: HD Flying Fish Running Depth: 30' Body Length: 6-1/4" (XRMAG30) Weight: 2-1/2 oz Hook Size: Two No. 4/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Magnum Size: 6.25" Box Dimensions: 2"H x 2"W x 11"L WT: 0.2 lbs UPC: 022677317694

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2-1/4" Dipsy Diver - Chartreuse/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track to port or starboard, allowing for large spreads of lures to be fished from a single boat. Users will cover more water when the Dipsy Divers are deployed.Features: Original directional design Comes with duo-lock snaps UV reflects more light energy, strengthening the Dipsy Diver®'s visibility Specifications: Diameter: 2-1/4 in. Running Depth: 20 ft. Weight: 1.56 oz Color: Chartreuse/silver bottom Moon Jelly WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Size: 2.25" Box Dimensions: 1"H x 3"W x 6"L WT: 0.1 lbs UPC: 049762647849 Quick Guide (pdf)

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3-1/4" Dipsy Diver - Silver/Silver Bottom CrushThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track to port or starboard, allowing for large spreads of lures to be fished from a single boat. Users will cover more water when the Dipsy Divers are deployed.The adjustable trip mechanism can be set specifically for various lure sizes and the size of target fish.Features: Original directional design Heavy-duty welded ring construction It comes with one "O" Ring and an adjustable positive trip mechanism UV reflects more light energy, strengthening the Dipsy Diver®'s visibility Specifications: Diameter: 3-1/4 in. Running Depth: 35 ft. Weight: 2.53 oz Color: Silver/silver bottom crush WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Size: 3.25" Box Dimensions: 2"H x 4"W x 8"L WT: 0.3 lbs UPC: 049762647894 Quick Guide (pdf)

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2-1/4" Dipsy Diver - Clear/Clear Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver to track to port or starboard, allowing for large spreads of lures to be fished from a single boat. Users will cover more water when the Dipsy Divers are deployed.Features: Original directional design Comes with duo-lock snaps UV reflects more light energy, strengthening the Dipsy Diver®'s visibility Specifications: Diameter: 2-1/4 in. Running Depth: 20 ft. Weight: 1.56 oz Color: Clear/clear bottom Moon Jelly WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Size: 2.25" Box Dimensions: 1"H x 3"W x 6"L WT: 0.2 lbs UPC: 049762647825 Quick Guide (pdf)

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X-Rap® Twitchin’ Minnow 4" Electric ChickenThe aggressive side-to-side X-Rap® Twitchin’ Minnow is designed to perform a tight walk-the-dog swimming action. Xtreme flash with X-Rap® attitude triggers the attack instinct in fish. Slow sinking allows a glide and drop technique that lands the Twitchin’ Minnow into pockets where big fish love to ambush their prey.Features: X-style translucent body 3D holographic eyes Slow-sinking subsurface walk-the-dog Casting dives 1' - 2' Inshore gamefish species VMC coastal black 1X inline single hooks Specifications: Color: Electric Chicken Body Length: 4 in. Running Depth: 1-2 ft. Weight: 1/2 oz Buoyancy: Slow sinking Hook Size: Two No. 2/0 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Twitchin' Minnow Size: 4" Box Dimensions: 1"H x 2"W x 6"L WT: 0.05 lbs UPC: 022677345086

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X-Rap® Long Cast 5-1/2" Hot Pink UVDesigned for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Fishing with fast, steady retrieve results in a strong rolling and wobbling action with minimal resistance. Twitching creates the legendary X-Rap® Slashbait® action. When stopped, it flutters on the drop for scores of presentation options. Heavy hardware and super-strong VMC® single hooks.Features: X Style translucent body 3D holographic eyes Sinking flutters on fall Long casting dives 4' - 5' Inshore gamefish species VMC tin-finish 4X inline single hooks Specifications: Color: Hot Pink UV Body Length: 5-1/2 in. Running Depth: 4-5 ft. Weight: 1-7/8 oz Buoyancy: Sinking WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Long-Cast Size: 5-1/2" Box Dimensions: 1"H x 2"W x 9"L WT: 0.15 lbs UPC: 022677267937

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X-Rap® Saltwater 4" Purple ChartreuseSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em for extreme, erratic Slashbait® action or troll for classic Rapala® "wounded-minnow" action. Prominent scales and lateral lines, internal holographic foil for optimum flash, an internal long-cast system, and 3D holographic eyes combine to create the ultimate fishing lure. Hand-tuned and tank-tested for premium performance right out of the box.Features: X-Rap® Slashbait® action Textured translucent body Internal long-cast mechanism 3D holographic eye VMC® Perma Steel® hooks Perfect match saltwater patterns Hand-tuned and tank-tested Specifications: Color: Purple chartreuse Body Length: 4 in. Running Depth: 4-6 ft. Weight: 7/16 oz Buoyancy: Suspending Treble Hook Size: Two No. 3 WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications: Series: X-Rap Saltwater Size: 4" Box Dimensions: 1"H x 2"W x 5"L WT: 0.1 lbs UPC: 022677345031

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